The Cry For The Crowd: The Marketing Managers Guide To Innovation

Lasting success is more rare than ever, as innovation rate rise and competition gets tougher. So, how do you keep up with the increasing complexity and innovation in the market?

The most natural way, of course, is to unleash the innovative potential of the organization. To do so, a creative climate is a necessity, but far from enough. Innovation excellence requires shared language, processes and platforms too. How could those platforms work, and what can they do to engage the crowd and increase the innovative power within the company?

Read more about our ideas in this article, the second article in a series of three about "The Cry For The Crowd".

Published: 2013