Maarja Edman

Maarja Edman is a senior consultant and futures strategist at Kairos Future. She has over 25 years of experience in change management, place development, and business strategy across both the public and private sectors, with particular expertise in travel and tourism. Her work often operates at the intersection of politics, business, and societal development, with a focus on creating sustainable growth in complex environments.

Maarja has served as CEO of a destination management organization, regional tourism director, and international hotel general manager. She has led EU-funded transformation projects, been responsible for business-driven destination analysis, and introduced dynamic pricing models at the Nordic level.

Maarja is a certified futures strategist, a qualified executive coach, and a frequently engaged moderator in settings where a broad perspective and communicative precision are essential. With strategic depth, analytical sharpness, and the ability to unlock potential, she often acts as a catalyst for new perspectives and bold decisions.