Scenario Planning. The Link Between Future and Strategy

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance.

Titel: Scenario Planning
Year: 2009
Author: Hans Bandhold and Mats Lindgren
Available in English and Swedish (new edition 2024)

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. They argue that the concept of scenario planning is as much an art as a practical management tool. The first decades of the new millennium has clearly pointed to the need to prepare for the non-preparable.

The dangers of failing to do this were shown in the aftermath of the insane race on the world's stock markets in the early 2000s, in the climate wake-up, the race for oil and grain, in the real estate and financial chaos in the fall of 2008 and the Covid-19-pandemic. Could these events have been foreseen and prepared for? We believe so. Much of what happened was not unthinkable: it could have and was imagined with the use of scenario planning. In this book we introduce the thinking behind scenario planning and provide our readers with some concepts, models and tools to take back to their own companies.

It is based on almost two decades of experience of scenario planning as a strategic tool, where we as consultants have guided multinationals and medium-sized companies as well as governments and non-governmental organizations in this approach.

You can order the book through e-retailers, such as amazon.com

Subjects: Futures Methods Scenarios, Trends & Megatrends