How you can Benefit from Social Media Mining

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Daniel Åkerman

Senior Consultant and Future Strategist

Jörgen Jedbratt

Senior Partner, Consumer, Markets & Innovation

Do you know how your brand is positioned in critical target groups and fields that are important to you? Are you the though-leader you think you are? Do you know what you are associated with – and what your competitors’ strongholds are?

Many companies don’t. But it’s important to know, because it’s the only way to understand what to do and where to go. A clear view of the landscape in which you operate, and how your brand is perceived and what it’s associated with is critical to any branding activity.

We have performed brand scans and thought-leader analyses for numerous global and national companies. Normally we apply a combination of methods, where the core is a semantic and quantitative analysis of the discussions surrounding the brand or field. We’ve analyzed blogs as well as industry journals, online media and analyst reports in the search for the most relevant information. We’ve assisted global telecom giants as well as governments, banks and FMCG companies.

Assisted by Dcipher, we analyze millions of news articles, blog posts or other texts, map the discussion landscape, identify your and your competitors’ position over time in terms of sentiment and share of voice. With that foundation, it’s often easy to identify proper communication actions.