Research Project

Future-proofed place branding analysis

In a world where messages and opinions are spreading faster via digital platforms, it is becoming increasingly important to measure and understand what is perceived as a brand.

Is the place perceived in the same way by local residents as by visitors? Does it align with the image you want to project of your destination? Both to attract new residents, visitors and perhaps students? What do you as a destination or municipality need to work with to reach the desired image?

We examine this by analyzing data gathered from, for example, social media and rating sites. We also analyze those images of your destination that are distributed online and use collaborative platforms to collect ideas and suggestions from those who live and work in that location. The purpose is that you as a destination, municipality, and place should get a better understanding of how you are really perceived.

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