The birth rate has fallen sharply and is now at its lowest level since measurements began in the 18th century. At the same time, immigration to Sweden is now much lower than it was in the 2010s. The consequences for Sweden's municipalities are becoming clear: in 2016, Sweden had 19 municipalities with a declining population. By 2023, the number was 193. In some places, this trend is already leading to preschools being closed, investments being postponed and projects being put on hold - while other municipalities continue to grow steadily.
Many municipalities can no longer expect to grow through births and immigration in the same way as in the past. What remains as a growth engine for municipalities is internal migration - attracting new residents from other municipalities. The battle for these migrants has therefore intensified and will continue to intensify.
Since 2015, Kairos Future has been studying the migration patterns and housing preferences of Swedes through trend analyses, extensive statistical deep dives, research reviews, expert interviews and 10,000 survey responses.
We are well-equipped to understand the changing conditions in your municipality and can offer analysis with high value in several areas of application:
- A strategic tool in the municipality's work with ÖP and other spatial planning
A direct guide for municipal housing companies in marketing, communication and business development
A central starting point in work on housing attractiveness and place branding
A basis for dialogue and cooperation with the municipality's business community
We advocate and offer analyses that, in the light of domestic migration:
- Builds on the key trends affecting migration patterns and place attractiveness over 10 years, and how they affect your municipality
- Analyses the municipality in its regional context and what this means for the basic conditions for attracting different types of movers
- Provides a detailed picture of which other municipalities you are gaining and losing movers to/from at different life stages, and why
- Provides insights into what builds place attractiveness, and what your own municipality's strengths and weaknesses are, in both current and future perspectives.
- Shows which housing qualities are on the rise and which are in decline
- Includes customised analyses of the most important target groups to attract to your municipality
- Based on the study's findings, identifies the most important factors for your municipality to grow or maintain its population, and provides strategic recommendations on the most important development areas
Contact us if you want to receive more information about this study..